Is the Methodology getting in the way by Mpho Mpofu

Is the methodology getting in the way? A thought by Mpho Mpofu – QRCA Global Outreach Scholarship winner 2017-2018   In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required. Brands are looking for front row intimate engagements in understanding consumer perceptions, beliefs,…
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