SME bootcamp

A full day Market Research bootcamp programme


Focuses on 4 key areas

    • Industry analysis and overview
      • In this section SMEs are required to gain a broad understanding of the industry they operate in
    • Competitive landscape analysis
      • Who are the industry leaders, their positioning and why they lead. What are the industry shortcomings and what opportunity does this present for the SME
    • Defining your customer
      • Who is this customer and what makes them tick. Is your product and service aligned to their needs.
    • Brand review
      • How well defined is your brand. What is your brand promise